About Us
Empowering Businesses with CX & CRM Excellence
Elevate Your Business with Expert CX & CRM Training
CX & CRM Academy is your premier destination for specialised training, hands-on workshops, and expert consulting in Customer Experience (CX) and CRM. Our proven methodologies and industry-leading insights equip professionals and businesses with the skills to enhance CX strategies, streamline CRM systems, and maximise customer success.
Our Mission
Helping Businesses Build Customer-Centric Organisations with CX & CRM.
Deliver world-class CX & CRM training that enhances skills, drives innovation, and accelerates business growth.
Provide practical, hands-on workshops that turn customer experience and CRM strategies into real-world success.
Help organisations optimise their CRM systems, refine CX strategies, and create lasting customer loyalty.
Our Unique Approach: The CX & CRM Symbiosis
At CX & CRM Academy, we align CRM technology with CX strategy to create seamless, customer-centric solutions. Our approach integrates automation, AI-driven insights, and personalised engagement to maximise impact.
This tech + strategy fusion ensures scalable growth, better engagement, and lasting customer loyalty.
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Why Choose The CX & CRM Academy?
From Strategy to Seamless Execution
Practical, hands-on approach with proven frameworks.
Global Insights, Local Impact
Get tailored solutions for businesses & agencies.
Expert Training & Consulting
Learn from top leaders in CX, CRM, and digital transformation.
Certifications & Digital Badges
Earn industry-recognised credentials globally.
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Our Team
A leading expert in CX, CRM, and digital transformation, Max is the founder of the CX & CRM Academy. With 20+ years of experience across global industries, he specialises in consulting and corporate training to help businesses optimise customer engagement, automate processes, and scale with CRM solutions.
With 20 years of experience in IT, accounting, and digital transformation, Sana delivers consulting and corporate training to help businesses streamline tech integrations, drive customer satisfaction, and enhance digital strategies across healthcare, finance, and education sectors.
A Solution Architect with 20+ years in CRM architecture and process automation, Archer specialises in consulting and training on tailored CRM solutions for industries like finance, government, and energy. His programs focus on improving customer engagement and operational efficiency.
A CX & EX strategist specialising in consulting and training, Emma helps businesses enhance customer and employee experiences, optimise CRM adoption, and drive growth. With expertise across retail, hospitality, and tech, she equips teams to create customer-centric cultures.
