Transform Customer Experiences with World-Class CX & CRM Training
Our academy empowers professionals worldwide with high-impact CX and CRM workshops, designed to drive growth and build stronger customer relationships.
Achieve CX Excellence with Our Expert Services
Our expert-led services empower businesses to transform customer experiences, master CRM strategies, and implement solutions for success.
Training & Certification
Learn from the best. Master CX & CRM strategies with tailored courses.
Consulting & Workshops
Revolutionise your customer journey with expert consulting.
CRM Software Assessment & Implementation
Discover seamless solutions to streamline your business success.
Why Choose the CX&CRM Academy?
Empowering Businesses with Proven Expertise, Transformative Insights, and Results-Driven CX & CRM Solutions.
Global Expertise
Learn from certified professionals with real-world experience across diverse industries.
Immediate Impact
Gain practical, actionable insights that you can implement right away.
Certification & Recognition
Enhance your credentials with internationally recognized certifications.
Our Most Popular Workshops
Focused on practical, high-impact skills in Customer Experience and CRM, our workshops are designed for immediate application and measurable results.
CX Maturity Assessment
Evaluate your CX maturity level to identify growth opportunities.
Customer Persona Development
Build detailed customer personas to enable personalised, effective engagement.
Customer Journey Mapping
Map and optimize customer touchpoints for a seamless experience.
David
CEO of Free to Feed
”Max is one of those people that you want on your project. In our CRM project, he was the source of experience/ expertise/ advice/ delivery, has a balanced business and tech focus, he took enormous pride in getting the business outcome, he worked very hard, he loves what he does, he is calm in a crisis and he is a very clear communicator…in front of the business or IT.”
Imogen
Heart Foundation, Melbourne
"I was very impressed by Max’s experience and knowledge when going through a period of transition with the CRM. Max came to the table with a simple solution for all challenges and showed the utmost patience to all team members who had no digital or IT background. I learnt a lot from Max and it was a pleasure working with him."
Tahlia
CFO of Guerrilla Rosters
We appreciate the expertise shared during the workshop and look forward to continuing our journey toward a more mature and effective customer experience strategy.
Micro-Courses
Transform your career with bite-sized, focused micro-courses designed to fit your schedule. Learn essential CX & CRM strategies, implementation techniques, and cutting-edge tools in weeks, not months. Each course delivers real-world applications, expert insights, and actionable skills to help you achieve your goals and drive success. Join today and master CRM, one step at a time!
Free
CRM Fundamentals
Free
مدیریت ارتباط با مشتری
Mastering CRM
CX (Customer Experience) for Managers
USD49
AI & Prompt Engineering for Managers
Resources & Knowledge Hub
Uncategorized
January 8, 2025
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About the Academy
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About the Founder
Max Sabet, MBA, MCT, MCP, CXAC — Founder & CEO.
"Max brings unmatched expertise, clear communication, and a relentless focus on business outcomes."
- David, Flinders University
Max Sabet is a distinguished expert in Customer Relationship Management (CRM), Customer Experience (CX), and Digital Transformation, with over 18 years of experience. Throughout his career, Max has held senior roles at global firms such as Accenture, Microsoft, and EY, where he partnered with leading organisations worldwide to deliver transformational results.
Recognising the symbiotic relationship between CRM and CX as the cornerstone of CX excellence, Max founded the CX & CRM Academy. His vision is to empower organisations to elevate their customer strategies, blending cutting-edge technologies with proven methodologies to drive growth and deliver exceptional customer experiences.
Hear from Our Clients and Learners
”Max is one of those people that you want on your project. In our CRM project, he was the source of experience/ expertise/ advice/ delivery, has a balanced business and tech focus, he took enormous pride in getting the business outcome, he worked very hard, he loves what he does, he is calm in a crisis and he is a very clear communicator…in front of the business or IT.”
"I was very impressed by Max’s experience and knowledge when going through a period of transition with the CRM. Max came to the table with a simple solution for all challenges and showed the utmost patience to all team members who had no digital or IT background. I learnt a lot from Max and it was a pleasure working with him."
"Collaborating with Max has been an absolute pleasure. At all times Max ensured that best practices were utilised in our co-design with an economical and intelligent preference, where possible, for out-of-the-box function. We relied on Max’s almost other-worldly technical knowledge of CRM."
”Max’s experience, knowledge and management in optimising and designing CRM for user and organisational benefit has been invaluable. He is highly professional in his approach with all that he does. It’s been a pleasure to work and learn from him.”
