Unlock the full potential of Dynamics 365 CE. Learn to optimise Sales, Service, Marketing, and Field modules. Hands-on training by Microsoft experts. Certification included!
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Transform Customer Experiences with World-Class CX & CRM Training
Our academy empowers professionals worldwide with high-impact CX and CRM workshops, designed to drive growth and build stronger customer relationships.
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Achieve CX Excellence with Our Expert Services
Our expert-led services empower businesses to transform customer experiences, master CRM strategies, and implement solutions for success.
Training & Certification
Learn from the best. Master CX & CRM strategies with tailored courses.
CX & CRM Assessments
Discover seamless solutions to streamline your business success.
Why Choose the CX&CRM Academy?
The CX & CRM Academy offers globally relevant, practical training led by certified experts. Enhance your team’s skills and earn recognised certifications to make an immediate impact on your organisation.
Global Expertise
Learn from certified professionals with real-world experience across diverse industries.
Immediate Impact
Gain practical, actionable insights that you can implement right away.
Certification & Recognition
Enhance your credentials with internationally recognized certifications.
Our Most Popular Workshops
Focused on practical, high-impact skills in Customer Experience and CRM, our workshops are designed for immediate application and measurable results.
Corporate Workshop
Mastering Dynamics 365 Customer Service Module
Learn to automate case management, optimise SLAs, and leverage AI tools. Taught by Microsoft Certified Trainers with certification & LinkedIn badge upon completion.
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Mastering Dynamics 365 Customer Insights Module
Harness AI-driven analytics to personalise customer experiences, improve segmentation, and drive data-backed decisions. Taught by Microsoft Certified Trainers with certification & LinkedIn badge upon completion.
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Mastering Dynamics 365 Sales Module
Unlock the full potential of Dynamics 365 Sales, optimise pipelines, automate sales, and leverage AI insights to close deals faster. Taught by Microsoft Certified Trainers with certification & LinkedIn badge upon completion.
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Crafting Customer Personas Workshop
Define and refine customer personas to improve marketing, sales, and CX strategies. Hands-on, interactive, and outcome-focused.
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CRM Capabilities Assessment Workshop
Evaluate and optimise your CRM capabilities to enhance customer relationships, improve efficiency, and drive business growth. Hands-on and practical for executives.
Micro-Courses
Transform your career with bite-sized, focused micro-courses designed to fit your schedule. Learn essential CX & CRM strategies, implementation techniques, and cutting-edge tools in weeks, not months. Each course delivers real-world applications, expert insights, and actionable skills to help you achieve your goals and drive success. Join today and master CRM, one step at a time!
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Customer Experience (CX) Fundamentals
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CRM Fundamentals
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مدیریت ارتباط با مشتری
About CX&CRM Academy
Empowering Businesses with World-Class CX & CRM Expertise
The CX & CRM Academy is your go-to destination for expert-led training, workshops, and consulting in Customer Experience (CX) and CRM. With a proven framework and industry-leading insights, we help professionals and businesses master CX strategy, optimise CRM solutions, and drive customer success.
Join us to stay ahead in the evolving world of CX and CRM! 
About the Founder
Max Sabet, MBA, MCT, MCP, CXAC — Founder & CEO.
"Max brings unmatched expertise, clear communication, and a relentless focus on business outcomes."
- David, Flinders University
Max Sabet is a distinguished expert in Customer Relationship Management (CRM), Customer Experience (CX), and Digital Transformation, with over 18 years of experience. Throughout his career, Max has held senior roles at global firms such as Accenture, Microsoft, and EY, where he partnered with leading organisations worldwide to deliver transformational results.
Recognising the symbiotic relationship between CRM and CX as the cornerstone of CX excellence, Max founded the CX & CRM Academy. His vision is to empower organisations to elevate their customer strategies, blending cutting-edge technologies with proven methodologies to drive growth and deliver exceptional customer experiences.
Learn more at maxsabet.com.
Hear from Our Clients and Learners
”Max is one of those people that you want on your project. In our CRM project, he was the source of experience/ expertise/ advice/ delivery, has a balanced business and tech focus, he took enormous pride in getting the business outcome, he worked very hard, he loves what he does, he is calm in a crisis, and he is a very clear communicator in front of the business or IT.”
"I was very impressed by Max’s experience and knowledge when going through a period of transition with the CRM. Max came to the table with a simple solution for all challenges and showed the utmost patience to all team members who had no digital or IT background. I learnt a lot from Max and it was a pleasure working with him."
"Collaborating with Max has been an absolute pleasure. At all times Max ensured that best practices were utilised in our co-design with an economical and intelligent preference, where possible, for out-of-the-box function. We relied on Max’s almost other-worldly technical knowledge of CRM."
”Max’s experience, knowledge and management in optimising and designing CRM for user and organisational benefit has been invaluable. He is highly professional in his approach with all that he does. It’s been a pleasure to work and learn from him.”
"Max's deep expertise in Dynamics 365, combined with his ability to translate business needs into effective solutions, was crucial to achieving our goals. He’s proactive, collaborative, and consistently delivers high-quality work.”
"Max exceeded expectations in several ways. He is not only a strong team player and supportive but also demonstrated impressive engagement skills. His expertise with Microsoft Dynamics 365 is outstanding; he quickly grasped and implemented the client's requirements. Moreover, his ability to effectively present and communicate with the client greatly enhanced their overall project experience. I am confident that any project involving Max will lead to success."
